Objective: Pre-sell units for a mixed-use project during construction.
Solution: A 24×18 m mesh wrap on the scaffold featured a striking render, one headline, and a large QR to a WhatsApp bot.
Process: Engineering sign-off, city permit, and coordinated rigging out of trading hours.
Results: In the first two months, the QR captured 1,200 conversations, 380 qualified inquiries, and 54 site visits. Digital retargeting increased ad recall.
Takeaway: A single, well-placed spectacular can anchor an entire launch funnel when the CTA is simple and trackable.