Objective: Make a small fashion boutique unmissable on a busy street.
Solution: We installed a 2.5 mm indoor LED behind the glass, set to high daytime brightness with evening dimming. Content rotated new arrivals, price points, and a “scan to follow” QR.
Process: Site survey, permit for window signage, electrical upgrade, and CMS training for the team.
Results: Over eight weeks, door counter data showed a 28% increase in entries vs. the previous period; Instagram follows rose 17%. Staff reported more “I saw it on the screen” mentions.
Takeaway: A clear product-first loop and proper brightness settings convert window views into store visits.